All advertising whether it's in-game or not is about context. If you get the right context and the advertising fits the message then it can work. To many people are just ads in a game and then they wonder why it's not working.
dmkemick
· 1 year ago
Yeah, I agree completely. A lot of the ads aren't targeted too well...as for their success rate I'm not surprised it's so low. Like I said in the post I don't sit down to play a game and keep my eyes peeled for advertising, and I doubt many other people do either. That is, unless it sticks out like a sore thumb. =)
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Thanks for the comment!